In 2012, Good Customer Service is not Good Enough…
We now talk about the ‘Customer Experience’ and this is an integral part of our business and should not be seen as an extension of it. A company’s most vital asset is its customers. Without them, we would not and could not exist in business. So remember that 100% of your company’s profits come from your customers – good customer service means a significant impact on the bottom line. And for any business, excellence in customer service is a means to differentiate what you do to the next competitor.
Answer the phone by person, not machine.
Truly listen to your customer to find out their needs – do you know the 2 things most important to your customer?
Train your staff to always be helpful, courteous and knowledgeable.
Give more than expected – under promise and over deliver.
Be helpful, even if there is no immediate profit in it.
Deal with complaints quickly and efficiently.
Look for ways to make doing business with you easy!
The impact of excellence in customer service, is that over time it will bring in more new customers than promotions and discounting ever did!
“If you aren’t taking care of your customers, your competition will.”
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