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You are here: Home / Blog / Get Ready for 2015!!

Get Ready for 2015!!

January 12, 2015

We are back and we are geared up for a HUGE 2015. Are you?

The new year is tipped to be one of  “pure economic expansion” according to  Cameron Bagrie, ANZ’s chief economist. The economy is growing and that always brings good news for kiwi businesses. In business, when opportunities present themselves, we have to actively take them on board so that we can reap the benefits later.

So what does this mean for business owners and managers?

A booming economy does not automatically mean boosted business for you, unless you take advantage of it! This means marketing. Your potential customers out there are now more wiling to do business – but only if they know you exist! Fail to act and it will be your competitors who are filling their bank accounts, not you.

It’s time to start proactively marketing your company to your target market.

But how do you do this?BreakThrough Business Planning

Firstly, you need to start thinking about where your customers are and who they are. If you don’t know who and where your customers are, targeting them is complete guesswork and will waste a lot of your precious time and money.

Secondly, now that you have identified where your customers are, think about what sort of information they will want from you… Here’s a great tip: always explain your products and/or services in a way that explain how they benefit the customer, rather than talking around the features of it. Proactively think about what concerns and queries they could have about your products/services and answer this for them.

And lastly, remember to always add value to entice potential customers, rather than using discounting. Have a think about what you can add to your product or service, or what extra, useful information you can give to potential customers to make them think ‘wow, this is a great deal!’

2015 COULD be your year, are you ready to make it a REALITY?

If you are ready to really ramp up your business and start reaping the rewards of a booming New Zealand economy – but are unsure where to start, we are here to help kiwi business!

Give us a call on 09 476 9407 for a friendly chat, or send us an email at info@bbsolutions.co.nz to see how we can help you.

Happy New Year everyone – here’s to an exceptional year in business!

 

 

Filed Under: Blog

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Working with Fiona has been amazing. She really helped me to gain more clarity on the priorities for my business over the next 12 months. What I appreciated most about Fiona’s style was that she really listened to my needs, niche, goals and working style and was able to deliver a really practical plan that meets both personal and business outcomes. She does all this from a genuine desire to help others. Thank you, Fiona.

Shalini Perera

Future-proofed my business

There are times in business when a fresh set of eyes and world experience is essential for you to grow, change or just reset. I have owned my own businesses for over 20 years, I approached Fiona for mentoring and coaching as we were/are going through an exceptional growth phase. It was one of the best decisions I have made, especially as it was proactive (rather than trying to put out fires). Fiona has helped guide my business through constructive input into systems, staff management, time management and so much more, her insights have helped shape us so we are in a future-proofed position. If you are considering a business influencer take the time to have a coffee with Fiona!

Matt Piggin, Director – Millin Ltd

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I would highly recommend Fiona as a Business Coach and Mentor, her hands on approach and analysis of your business really helps it to move forward. I found her manner approachable and knowledgeable. When working together we worked on systems, marketing and leadership. I found the leadership skills I gained from her services immeasurable and it has helped propel me forward in my skills to take my business forward. With the skills I learned in Marketing and structures we put in place it has allowed me to pivot quickly in times of change and uncertainty. She has been a pleasure to work with.

Sarah Hopkins – Director / Hibiscus Neuro Rehab

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Fiona is an incredibly talented business growth specialist. Her values-centred guidance challenged us to think beyond just “web solutions company ” and focus more on finding our specialization that would capitalize on our passions and strengths. Her knowledge of so many industries, and her willingness to connect us are particularly valuable. Her uplifting, positive, and fun personality make her easy to open up to and enjoyable to work with. She has not only been a mentor, but her strategies and lessons have inspired and motivated us to take our business forward in the right direction. Fiona is truly one-of-a-kind, and I would recommend her to anyone looking to grow and scale their business.

Jaline Pietroiusti – Founder – The Odd Wave

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Fiona certainly has a wealth of knowledge when it comes to growing a business, strategic thinking and actual marketing. I can not express my appreciation enough, for the structured sessions each and every time. She allocated ample time to understand me, my business and my clients and what opportunities I can derive, before the actual process started. I believe this is what made this programme very unique, valuable and a success. Not just a copy and paste programme, as there is so much to choose from when looking for help, rather one filled with valuable tools, processes and direction. The fact that she extracted the absolute best from me, re-iterating my strengths and focusing on those, got my confidence right up there, thinking big and putting plans and goals in place. The accountability that she embeds in achieving those small ‘wins’ every week, as we worked through the process was just great. I am on my way to reaching new heights in my business and building a great brand, growing from strength to strength. Looking forward to continue my journey with Fiona going forward. Thank you

Karin Blaauw – Barfoot & Thompson

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I am a personal trainer and have been in business for many years, so motivating others to achieve, is what I do. I discovered Fiona whilst reading her business coaching article in NZ Business Magazine. That was the light bulb moment I needed. She was going to be my business personal trainer. Fiona encouraged, guided, inspired, but mostly motivated me to achieve. Her knowledge for business is outstanding and her ability to get results without adding pressure made it exciting and fun for me. Sometimes in business we need an extra pair of eyes, to see what we have and how we can build and Fiona was those eyes. Fiona was the difference between my business just surviving and now thriving. I would encourage anyone to get Fiona on board, no matter how experienced or long you have been in business.

Angela Hewson, Director – Her Fitness Ltd

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