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You are here: Home / Blog / STOP Losing Out On Business!

STOP Losing Out On Business!

September 29, 2015

If you aren’t actively marketing your business, in the right ways, you are losing out on business. Potential money is slipping away and you may not even know it! And some small adjustments can be all it takes to make sure your potential customers know who you are AND where to find you…

In business, YOU are your best sales and marketing person because who else knows exactly what you do better than YOU?! In fact, we are ALL in sales, no matter what industry you own a business in and no matter what you do. If you are in business, you ARE in sales.

You are a walking product catalogue, customer service department, frequently asked questions and encyclopedia on your products. And when people have confidence in YOU, then it’s more likely they will do business with you.

Whether you have a small or large team of staff,  – people ‘notice’ how you as a Manager, Director, or Business Owner speak about your company and services, how you manage your team, and how you ‘are’ the business.

An extremely important skill in business is being able to market your business and what you do, so how do you do that?

Here are 4 practical, effective ways to sell and market yourself better so you can stop losing out on business:

1: How do you Talk about your business?

If I was to ask you – So What Do You Do?  –  what would you say? Do you come back with a lot of ‘features’ about your product / service / company or do you highlight the ‘benefits’ of doing business with you?
Often we go into ‘auto pilot’ about what we do.  Eg. I’m an Accountant, a Lawyer, a Plumber, Electrician etc. But what people are interested in is not so much what you DO but the benefits of doing business with you. 

2: The Power of Client Testimonials or ‘Third Party Selling’

When one of your customers recommends your product or service – it appears more credible, and ‘real’. So when a friend or business colleague how to market yourselfrecommends a company – most people will place value on that and develop a positive opinion about the business before they’ve even had dealings with them. Word of mouth and referrals are the cheapest and most effective marketing for a small business, which is why testimonials are so important!

These are a great sales and marketing tool, and we need to remember to regularly ask for testimonials to build your credibility in the market place. Remember – you have to earn the right to ask for a testimonial – by giving great service first and ensuring your clients are happy with your product /service.

3: Provide a Guarantee

One way to give prospective clients confidence in your business is to provide some sort of guarantee or ‘promise’ of your services. Some business people are reluctant to do this, but I feel you should be able to stand behind your product or service.
It shows commitment from the business to clients, and helps to build trust quickly, give reassurance to doing business with you and helps to differentiate you from other companies in your industry.
You need to be careful as to what you include as a guarantee and must be able to deliver on this time and time again. This is a fantastic way to market you / your business and give people a secure reason to do business with you.

4: Get Online

If you aren’t online, you are missing out on a huge opportunity to reach your customers. You can bet your competitors will be! The Internet is usually one of the first places customers look when trying to find more information on a business, so you want to make sure you have a strong profile and can be found easily. Think about the on-line platforms where your customers are. Don’t just set up a full range of social media platforms because you think you should, and then don’t do anything with them….  Think about where your ideal customers are, and focus on doing 2 or 3 on-line strategies well. LinkedIn is a great resource for professionals and businesses, Facebook can have a great reach for you, and remember to blog regularly through your website.
If you find this time consuming, or not sure where to start – consider outsourcing and getting an expert to help with this. This is money very well spent, and adds strength to your sales / marketing business.

If you’re looking for extra support for your marketing and sales team, get in touch here and we can talk about what we can do to support you in business!

 

 

 

Filed Under: Blog

Client Success Stories

New Clients and Secured Stronger relationships…

We hired Fiona from June 2012 through to December 2012 to upgrade our business systems and implement new strategies to increase our company profile and client base. A Business plan was developed that when followed enabled the admin side of the business to become more efficient. This in turn allowed us to focus more on creating and distributing new marketing material to new clients. As a result of the knowledge and expertise that Breakthough Business Solutions has shared, our business has secured new clients and solidified relationships with existing ones. We have experienced growth throughout our time working together and there is no doubt that we will continue to do so in the future.

Stu Finch – Elixir Events

Huge Growth Rate in my business…

I started working with Fiona in October 2012 on my 2 Physiotherapy clinics in Christchurch and Auckland. Since working with her, she has helped me achieve a huge growth rate in terms of patient numbers, resulting in an increase in turnover. I love working with Fiona as she has reputable experience as well as strategies that really work. She is also innovative and motivating, which I believe has helped me to see the increase in my business that I wished. I highly recommend her to anyone as a business consultant!

Ariel Chuang – LifePhysio

I have been working with Fiona just over a year and she has helped me build my business to what it is today. I have had a 75% increase in turnover. I would highly recommend taking the steps to bring Fiona on board in your business. I have come across many business advisors/coaches but no one comes close to the service and hands on approach like Fiona.

Pauline Stockhausen – Social Soup NZ

I’m excited again about my business

As a small business owner Fiona gave me the confidence to think about my business differently. I have been in the Travel Industry nearly 20 years, and after working with Fiona I have increased the leads I am getting and turning those leads into actual sales. She has helped me identify new opportunities, put good structures and processes in place, and take control of my business which has had a huge impact. She has enabled me to get excited again about my business and working with her is the best thing I could have done.”

Anita Gatley Travel

Recently expanded my business

I have recently moved into a beautiful new Beauty Therapy Salon, and it is all since working with Fiona Clark from BreakThrough Business Solutions. She has given me the confidence to set goals, to have a vision and to believe in myself. The Business Planning process and strategies she developed were unbelievable, and my business has successfully expanded. I have a great business that I love coming to every day. I am so grateful for all the help and support I’ve had. Thank you!

Christina Boyd – Esetic Beauty Therapy

Our Bank Manager wanted to know how we got these results!!

In the past couple of years, we have had changes in ACC funding which affected our business and resulted in a large decline in turnover. We needed to change the way we did things and look at our business differently. We got Fiona on board and started developing new ideas and growth strategies. We have a number of staff and needed to work on establishing a more sales rather and service mindset. Our turnover increased to the point our Bank Manager noticed the results and wanted to know how we were increasing business! And Fiona has also given us a new skill set we didn’t have before, which adds strength to our business.

Jo Kitchen – Northcross Physiotherapy & Rehabilitation

Great Results

Fiona has assisted me in taking my business to the next level. Although we were doing all the right things we weren’t getting the results we wanted. Fiona helped us to do everything better. From planning, strategy to follow through, she has helped us achieve better results overall and the results are above expectations!  I highly recommend you talk to Fiona if you are considering looking for a business coach who will give you value for money, and great results.

Jess Daniell – Director –Sendsational Gifts

Fiona gave us the simple steps and practical strategies to succeed in 2014…

We contracted Fiona to help formulate a practical Business Plan for the next 12 months. She was generous with her time and expertise, quickly grasping the nature of our business and identifying the main issues needing attention. Fiona is highly organised and motivated, with a great sense of humour and a determination to see her clients succeed. We have enjoyed working with her and now have a clear step-by-step plan to implement, along with practical strategies to make it easy.

Sonya Berger – General Manager – South Trade

Now we are more customer focused rather than product focused

We have worked with Fiona to help increase our business and also for Staff Sales Training in our retail stores. We have good staff and have done training ourselves in the past, but it has been more product focused rather than customer focused. Fiona has helped us to work on our approach, add value to our customers, recommend the ‘right’ kind of product and change the way we focus on targets with staff. Her support and attending of staff meetings has been great and her advice invaluable.

Sarah Dodson – The Prenzel Shop

We’re set up for the future and expanding even further…

When deciding to grow our firm, we needed to know how to go about it in a sustainable way. During the time we worked with Fiona we developed a Business Plan, Action Plan, created marketing material, identified who to target our business towards and achieved great results. Better systems helped us to set aside time to focus on the running of the business – something we had previously struggled to do. We have now set our business up for the future and are looking at expanding further in the next 12 months, comfortable in the knowledge that we have the skills and procedures in place to do so.

Jeff Cook – Director – Jenco Electrical

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